CASE STUDY:

Elevating a National Brand’s Texas Visibility

Client: Frost Brown Todd

Industry: Professional Services

Services:

  • Media Relations

  • Market Visibility

  • Executive Positioning

National law firm Frost Brown Todd (FBT) expanded its Texas presence with offices in Dallas and Houston. To increase the brand’s visibility and market share in the Lone Star State, FBT called on Three Box to develop and implement tailored marketing plans for each office.

Collaborating with FBT, Three Box leveraged the firm’s unique industry and attorney expertise through media relations, executive positioning and brand visibility to engage target stakeholders and drive home the firm’s differentiators.

Read on to learn more about our strategies, tactics and results.

Three Box launched our partnership with FBT by creating tailored marketing plans for both the Dallas and Houston offices. Together with FBT, we identified the firm’s market goals, differentiators, expertise, competitor landscape and regional opportunities. We knew FBT’s attorney teams would need to be actively involved in the firm’s Texas marketing efforts to build relationships and increase market share.

Throughout our program, Three Box leveraged FBT’s attorney expertise through targeted regional and trade media publications, prominent award programs and strategic thought leadership opportunities. Our team proactively identified trends and offered FBT attorneys as subject matter experts to targeted media contacts, in addition to sharing key personnel hires and promotions that highlighted the firm’s growth.  

FBT and Three Box’s collaboration yielded substantial results and significantly increased brand visibility throughout Texas, with media coverage alone reaching 21 million people. Additional program results included:

  • 15 earned media placements, including five attorney features, in major regional and trade publications, including D Magazine, Houston Business Journal and The Texas Lawbook.

  • Six secured awards recognizing FBT’s attorney team, including D CEO’s Mergers and Acquisition Awards, D CEO Dallas 500, Houston Business Journal’s Women Who Mean Business Awards and Hart Energy’s Influential Women in Energy Awards.

  • Six strategic brand sponsorships and one executive speaking opportunity, placing FBT in front of key local decision-makers at the Dallas Regional Chamber, Houston Bar Association, Greater Houston Partnership and more.

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